Mobile App for a Monthly Perfume Subscription Box
We designed and developed a feature-rich mobile app for a fast-growing perfume subscription brand — delivering a seamless discovery, customization, and subscription experience that keeps users coming back every month.
The client needed a platform that didn’t just process orders, but helped users fall in love with fragrance. We built exactly that — an intuitive, beautifully designed app that makes scent discovery personal and subscription management effortless.
100k
6 months
130
Business challenge
The client had built a loyal customer base through their web platform, but lacked a mobile experience that matched the premium, personalized nature of their product. As they entered a rapid growth phase, they needed a mobile app that could:
- Serve as a dedicated customer touchpoint to deepen brand loyalty
- Make fragrance discovery intuitive for users who couldn’t smell the product before choosing
- Drive subscription sign-ups and reduce churn through smart personalization
- Launch fast — without cutting corners on quality
They came to Xor Solutions with a 6-month window and a clear vision. Our job was to bring it to life.
They decided to develop a mobile app and reached out to HeyInnovations. As Scentbird was going through a pivotal growth stage, it was crucial to launch a new platform as soon as possible. Our task was to create a comprehensive mobile application in 6 months that would become another customer touchpoint and help the company forge a stronger connection with users.
Key tasks
- Launch a fully-functioning app from scratch in 6 months.
- Provide capabilities for easy search, payment, and order tracking.
- Implement mechanics for growing customer retention and increasing lifetime value.
- Find a way to describe fragrances through smart UX/UI.
How we tackled the tasks
Implemented onboarding to induce subscriptions with user-relevant picks
Personalized Onboarding That Converts
We designed an onboarding flow that doubles as a preference engine. New users answer a short set of questions about their scent preferences, lifestyle, and occasions — and the app immediately surfaces a curated selection tailored to them.
This first-impression personalization significantly increases the likelihood of a user subscribing on day one, because they see products that feel picked for them, not just a generic catalogue.
A Flexible Product Queue to Reduce Churn
One of the biggest retention challenges in subscription boxes is users losing interest in what’s coming next. We solved this by building a dynamic fragrance queue — users can browse, add, reorder, and swap upcoming picks months in advance.
This “queue ownership” creates a reason to stay subscribed: users have already planned their next three months and are invested in what’s coming.
Home Screen Built for Discovery
The home screen functions as a personalized feed — not a static storefront. It surfaces new arrivals, bestsellers, limited editions, and occasion-based picks (date night, office, weekend) in a scrollable format that feels fresh every visit.
Users see a new selection each time they open the app, keeping engagement high and giving them constant reasons to explore and add to their queue.
Note-by-Note Scent Descriptions
Buying fragrance without smelling it is a leap of faith. We designed a custom scent-description system that breaks each fragrance into its top, middle, and base notes — presented in plain language, not industry jargon.
Paired with mood tags and user reviews, this gives shoppers the confidence to try new scents and helps them discover fragrances they wouldn’t have found on their own.
Created a flexible product queue to keep users in the subscription
We provided all the right capabilities for the queue, and made sure that users always explored new fragrances and updated their lists for months ahead.
Home screen with personal recommendations to inspire new purchases
We created a home screen with a feed of custom recommendations and bestsellers. The feed features new arrivals, best offers, and personalized fragrances for different occasions.
Users see a new selection of fragrances every time they open the app, which keeps them interested and helps build their product queue for the following deliveries.
By placing relevant offers on the main screen, we help users discover more products and quickly shop their favorites.
Note-by-note scent descriptions for easy selection and shopping
We created a home screen with a feed of custom recommendations and bestsellers. The feed features new arrivals, best offers, and personalized fragrances for different occasions.
Users see a new selection of fragrances every time they open the app, which keeps them interested and helps build their product queue for the following deliveries.
Outcomes
We met the deadline and released a full-fledged app in just six months after the start. We built a mobile app with subscription tools, personalized recommendations, and unique fragrance descriptions.
We delivered a full-featured, production-ready app in exactly six months — on deadline, on brief, and on budget.
The app launched to strong user adoption, driven by its intuitive onboarding and personalized experience. Key outcomes include:
- 300K active users achieved post-launch growth
- 130 screens designed with a consistent, premium UX/UI
- Measurable improvement in subscription conversion from the personalized onboarding flow
- Reduced churn through the queue-based engagement model
The client now has a mobile platform that matches the quality of their product — and a foundation to scale on.