Mobile App for a Monthly Perfume Subscription Box
100k
6 months
130
Business challenge
They decided to develop a mobile app and reached out to HeyInnovations. As Scentbird was going through a pivotal growth stage, it was crucial to launch a new platform as soon as possible. Our task was to create a comprehensive mobile application in 6 months that would become another customer touchpoint and help the company forge a stronger connection with users.
Key tasks
- Launch a fully-functioning app from scratch in 6 months.
- Provide capabilities for easy search, payment, and order tracking.
- Implement mechanics for growing customer retention and increasing lifetime value.
- Find a way to describe fragrances through smart UX/UI.
How we tackled the tasks
Implemented onboarding to induce subscriptions with user-relevant picks
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Created a flexible product queue to keep users in the subscription
We provided all the right capabilities for the queue, and made sure that users always explored new fragrances and updated their lists for months ahead.
Home screen with personal recommendations to inspire new purchases
We created a home screen with a feed of custom recommendations and bestsellers. The feed features new arrivals, best offers, and personalized fragrances for different occasions.
Users see a new selection of fragrances every time they open the app, which keeps them interested and helps build their product queue for the following deliveries.
By placing relevant offers on the main screen, we help users discover more products and quickly shop their favorites.
Note-by-note scent descriptions for easy selection and shopping
We created a home screen with a feed of custom recommendations and bestsellers. The feed features new arrivals, best offers, and personalized fragrances for different occasions.
Users see a new selection of fragrances every time they open the app, which keeps them interested and helps build their product queue for the following deliveries.
Outcomes
We met the deadline and released a full-fledged app in just six months after the start. We built a mobile app with subscription tools, personalized recommendations, and unique fragrance descriptions.